African Alliance Insurance Plc. - Life Insurance
Joyce Ojemudia is an accomplished insurance professional and astute manager of resources with over twenty years of experience in insurance sales, business development, risk management, claims administration and reinsurance. She started her career as a Marketing Executive at Healthcare International (a Health Maintenance Organisation) before joining Linkage Assurance PLC as Deputy Head, Marketing in 2002. There, she oversaw all the branch activities of the company as it relates to Marketing and contributed to the increase in market share and profitability of the underwriter.
Her sterling qualities brought her to the notice of STACO Insurance PLC in 2007 where she made her mark as Assistant General Manager, Marketing, with responsibilities to coordinate and monitor the marketing activities in the public sector and direct corporate clients.
Joyce’s excellence and drive at STACO Insurance was rewarded with a promotion to Assistant Director in 2011, a role that required her to formulate and execute strategic business plans for the public sector in addition to her marketing duties.
In late 2016, she was back at Linkage Assurance as General Manager tasked with the management and coordination of the entire marketing department which had four sub-units viz Bancassurance, Financial Institution, Brokers Market and Direct Corporate. Joyce was also involved in strategic top management decisions for the entire company up until her exit in 2020.
A thoroughbred professional, Joyce is currently rounding up her PhD in Entrepreneurship at Joseph Ayo Babalola University. She is an alumnus of the prestigious Lagos Business School (SMP 40) and the University of Lagos where she had her first and second degrees in Insurance and Risk Management respectively. She is also a Fellow of the National Institute of Marketing of Nigeria, an Associate of both the Chartered Insurance Institute of Nigeria and the Institute of Chartered Economists of Nigeria.
She is the current President of the Professional Insurance Ladies Association (PILA). Under her watch, the professional association successfully hosted the first ever Africa-wide side event at the continental African Insurance Organisation (AIO) Conference during its 47th edition held in Lagos.