Finance Monthly - Insurance Awards 2023

Finance Monthly Insurance Awards 2023 Netherlands 35 www.finance-monthly.com “Our mission is to help customers insure risks that they are unwilling or unable to bear themselves.” individual pensions, health insurance, and travel and leisure, funeral insurance and mortgages. We also offer mortgages and banking services. In addition, a.s.r. provides services for people wanting to build up assets for later or for retirement, or who require asset management. In addition, a.s.r. invests in developing and operating real estate. a.s.r. wants to be the best financial services provider for customers and advisors. We offer customers simple and transparent products and services that meet their sustainability needs. We work closely with advisors who know our customers’ personal situations well and can give them the best advice. We also offer customers the possibility of arranging matters for themselves in our digital environment, quickly and easily, with personal contact if needed. We are not satisfied until customers and advisors rate our products and services as above average. Our Strategy a.s.r.’s strategy is based on four principles: meeting customers’ needs,excellence in pricing, underwriting and claims handling, cost effectiveness, and cashgenerating business model. At the heart of our strategy is long-term value creation for our key stakeholders: customers, employees, society and shareholders. We are ambitious: we want to become the pensions player in the Netherlands, a leading mortgage lender and a leader in sustainability. We also see opportunities to strengthen our position and grow further in property & casualty, disability and asset management in the coming years, based on value over volume. In health, life and funeral, we want to maintain our current position. We want to expand our role in the chain with our distribution and service companies. We are cost-efficient and financially sound. We handle the money that customers entrust to us with care. a.s.r. must be financially strong in order to meet our obligations and ensure our continuity for our customers and employees. We offer shareholders the prospect of a fair return. About Jos Baeten Jos Baeten (Dutch, 1958) is the Chairman of the Executive Board and Management Board of a.s.r. His areas of responsibility are Corporate Communications, Legal & Company Secretary, Services and Audit. Jos Baeten studied law at Erasmus University Rotterdam and started his career in 1980 when he joined Stad Rotterdam Verzekeringen N.V., one of a.s.r.’s main predecessors. He joined the Executive Board of Stad Rotterdam Verzekeringen N.V. in 1997 and was appointed CEO of this company in 1999. He then joined the Management Board of Fortis ASR Verzekeringsgroep N.V., becoming Chairman of the Board of De Amersfoortse Verzekeringen in June 2003. In 2005, Jos Baeten was appointed Chairman of the Board of Directors of Fortis ASR Verzekeringsgroep. Jos Baeten was appointed CEO and Chairman of the Executive Board of a.s.r. on 26 January 2009.

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